The Importance of Corporate Reputation Management
(EMAILWIRE.COM, April 30, 2013 ) Toronto, Canada -- You can have an excellent plan when it comes to business coupled with a splendid product. You can even employ the best workers in the business environment all attending to your needs. But if you lack a good corporate Reputation management plan in place, I guess it could all be for nothing.
One of the most vital parts of any business is its brand image. From what point of view do other people see it In a positive or negative perspective? More than this, if you have a business of your own, you need to question how much control you actually have over it. That might sound like an unusual statement, but it is important to know that external forces can have just as much effect on your business the same way you can.
Not long ago a survey showed that just 9% of businesses in the Fortune 100 list had real control over their branding. This was learned by working out how many of the ten listings shown on the first page of Google were owned and controlled by that company. So for instance, let us assume that nine out of the first ten listings on Google were other websites where the owners said something on the business in question. This is to say that the company itself had just 10% of control on that first page - the 10% perhaps arising from its own website.
If you need to have control over many of those top ten spots as you can on the first page of results, it would makes sense if you can maintain a tight control over your own business. This would be good corporate reputation management, since anyone performing that search would find good news and helpful information about your business.
You can see how vital it is to get this right. And bearing in mind that nearly a quarter of those Fortune 100 companies had some kind of bad press somewhere in the first page of results, it is sensible to assume that has a direct impact on them. If they worked on their reputation by seeking more control over it within those all important listings, their business would gain much as a result.
All of this might sound shocking and even frightening - particularly if you happen to run an online business all by yourself. What are people saying that could damage your business?
But the good news is that you can take control over this issue of your own positive publicity and manage it more effectively. You just need to take the right steps to do so or better still hire a professional management company to do it for you.
With more businesses discovering the services offered by corporate reputation management companies, we can feel more confident seeing more control exerted over the positive side of things. This will be good thing for any company that has had trouble placing itself in the marketplace after a short period of negative publicity in the past. You no longer need to struggle on your own, thinking of how to get back to where you were. You can now hire a corporate reputation management team to be of assistance and help you seek the good headlines that win accounts, customers and a brand new business.
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