Tablet Ownership Jumps Nearly 15% in Twelve Months
(EMAILWIRE.COM, June 28, 2013 ) San Francisco, CA -- The popularity of tablets is now seeing ownership of the various devices reach a majority status in America. A new survey found that 44% of all internet-connected Americans between the ages of 8 and 64 own some form of tablet by May 2013. That is up from 30% ownership total in 2012, according to the new Magid Media Futures study.
The study found that tablet ownership among online Americans had reached 47% since 2012, while the growth will likely continue to over half of all Americans (54%) by the start of next year.
The company also found significant growth of smartphone ownership. Six of every 10 individuals now utilize such a phone in the United States, and American ownership has increased steadily in the last two years. Higher rates still were found among Americans aged 18 to 34, a key demographic, with nearly 80% total.
The company hopes to see smartphone ownership reach 67% among all Internet-connected consumers within the United States within the next twelve months.
The expanding ownership reach of such devices translated into major expenditures for applications. The spending on applications for tablets has now reached $2.3 among all Americans, while a $1.7 billion tab has been laid by smartphone owners.
"America is not just a connected country now, but a mobile-connected country," explained Mike Vorhaus, president of Magid Advisors, a unit of Frank N. Magid Associates, in a statement.
There were over 2,400 respondents in the study, which classifies it as a nationally representative population given that ages 8 through 64 were covered. Fifty-three percent of all tablet owners have Apple's full-sized iPad. That is nearly identical to 2012. With the iPad mini included, the rate jumps to 59% of all tablet ownership.
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