PureFunds to Ring Opening Bell at New York Stock Exchange on June 11 to Celebrate the Launch of Three New ETFs

(EMAILWIRE.COM, June 10, 2013 ) Madison, NJ PureFunds, a New Jersey based innovator of Exchange Traded Fund (ETF) concepts, announced today that it will visit the New York Stock Exchange (NYSE) on June 11 to ring the Opening Bell. The ceremony commemorates the listing of PureFunds first 3 ETFs listed on the NYSE.

PureFunds co-founders Paul Zimnisky and Andrew Chanin joined by partners in the funds, including the International Securities Exchange (ISE) and Factor Advisors, will ring the opening bell to celebrate PureFunds Logo the occasion.

The new PureFunds ETFs invest in the natural resource space; specifically, the global diamond/gemstone industry (NYSE Arca: GEMS), the global mining service and equipment industry (NYSE Arca: MSXX), and the global silver exploration and junior production industry (NYSE Arca: SILJ).

PureFunds CEO Paul Zimnisky, said PureFunds is pleased to debut these unique funds which aim to provide investors with easier access to these global industries. We believe there is a very exciting investment case for these industries, however given the international distribution of the companies, it has traditionally been difficult for U.S. investors to buy pure-play exposure. We see our funds enabling investors to include these opportunistic industries in their well diversified portfolios.

The Opening Bell will ring at 9:30 a.m. Eastern time on June 11 and can be viewed live on the NYSEs website at http://nyse.nyx.com/the-bell/todays-bells-live. Photos and video of the NYSE Bell Ringing Ceremony will be available, courtesy of the NYSE, on Facebook--NYSEEuronext, Twitter at http://twitter.com/NYSEEuronext and on the NYSE YouTube Channel -- nysetv1.

About PureFunds
Founded in 2010, PureFunds is an innovator of ETF concepts striving to provide the market with easy access to in-demand niche sectors through Pure-Play ETFs. PureFunds is a New Jersey based research and business management firm, serving as the Business Manager to the PureFunds ISE Diamond/Gemstone ETF (NYSE Arca: GEMS), PureFunds ISE Mining Service ETF (NYSE Arca: MSXX), and PureFunds ISE Junior Silver (Small Cap Miners/Explorers) ETF (NYSE Arca: SILJ). PureFunds aims to provide investors with tactical ETFs that may offer attractive investment opportunities in sectors that traditionally have been difficult to invest in. For more information please visit http://www.PureETFs.com, call 1-877-756-PURE (1-877-756-7873) or email info@PureETFs.com.

About Factor Advisors
Factor Advisors, LLC is a wholly owned subsidiary of GENCAP Ventures, LLC (GENCAP), a leading Exchange Traded Funds products and services company. GENCAP offers a full range of ETF services to the investment management community through its subsidiaries: Factor Advisors, LLC, Factor Capital Management, LLC, ETF Service Providers, LLC and GENCAP Strategies, LLC. The services provided include product management, ETF wholesaling and marketing. GENCAP is leading the industry with the broadest range of services for 33 Act commodity products as well as both active and passive 40 Act ETF funds.

Carefully consider the Funds investment objectives, risk factors, charges and expenses before investing. This and additional information can be found in the Fund's prospectus, which may be obtained at http://www.PureETFs.com. The statutory prospectus can be obtained by calling 877-756-PURE (877-756-7873). Read the prospectus carefully before investing. Diversification does not assure a profit nor protect against loss in a declining market.

Investing involves risk, including the possible loss of principal. Shares of any ETF are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. Narrowly focused investments typically exhibit higher volatility. The mining industry is highly volatile due to significant fluctuation in the prices of commodities, as well as political and regulatory developments. Investments in foreign securities involve political, economic and currency risks, greater volatility and differences in accounting methods. These risks are greater for investments in emerging markets. The Funds are non-diversified, meaning they may concentrate their assets in fewer individual holdings than a diversified fund. Therefore, the Funds are more exposed to individual issuer volatility than a diversified fund. Funds that are less diversified across countries or geographic regions are generally riskier than more geographically diversified funds and risks associated with such countries or geographic regions may negatively affect a Fund. Investments in small- and medium-capitalization companies tend to have limited liquidity and greater price volatility than large-capitalization companies. The PureFunds ISE Diamond/Gemstone ETF is subject to risks associated with demand and supply of gemstones in the form of jewelry/investments as well as industrial uses. Changes in consumer taste, consumer confidence, man-made alternatives, and spending among this segment of the population may have an adverse impact on the sale of gemstones in the market. The PureFunds ISE Mining Service ETF is subject to risks associated with adverse market conditions, increased competition, environmental concerns, fluctuations in commodity prices and supply and demand of hard commodities, decreased metals demand and the success of exploration projects. Legal or regulatory changes, as well as changes in governments policies towards metals, could also adversely impact the mining services sector and therefore Fund performance. The PureFunds ISE Junior Silver ETF is subject to risks associated with the worldwide price of silver and the costs of extraction and production. Worldwide silver prices may fluctuate substantially over short periods of time, so the Funds share price may be more volatile than other types of economic conditions, tax treatment, government regulation and intervention, and world events in the regions in which the companies operation. Factor Advisors, LLC serves as the investment adviser and Esposito Partners, LLC serves as sub advisor to the fund. The Funds are distributed by Quasar Distributors, LLC which is not affiliated with Factor Advisors, LLC or any of its affiliates.

The SEC does not endorse, indemnify, approve, nor disapprove of any security.


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