Changes of Consumers' Buying Behaviors Have Been Discovered with Mobile Apps Being the Culprit
(EMAILWIRE.COM, September 15, 2015 ) Los Angeles, California -- Custom Mobile Apps means positioning Small Businesses in the Limelight while at the same time Branding their business with authority. "Having their own Mobile App, not only gives them authority, but sets them apart from the crowd. For easier access to their business, their customers can simply download their App at No Charge from the ITunes Store for the IPhones and Google Play Store for the Android Phones, says Elaine and David Albright, authors of Discover How Mobile Apps, Social Media Tools & Video Marketing Book Can Explode Business Profit Elaine Albright- Mobile App Expert Reveals Top Tips to Escalate Business Profits to the Next Level Discover How Mobile Apps, QR Codes, Social Media & Videos Change Buyer's Behaviors & Boost Profits '21 Ways To Boost Your Business Profits Using Mobile, Video Marketing and Social Media Tools'."
"As with every App, when it is downloaded, it puts an Icon on their phone. That Icon is usually the Logo of that company", the Albrights say. David goes on to say, "That Icon not only takes up space on their phone, but it also takes up space in that client's brain every time they look at their phone 24 hours a day, 7 days a week. That company is branding their business, staying in front of their customers, with their own private Billboard."
"By differentiating that specific small business from their competitors and establishing the Know, Like and Trust factor with their clients, as it is known in online marketing, their clients will be visually imprinting that business' Logo on their minds several times a day. The Key in marketing is to be consistently in front of their clients, current, past clients and prospects. Having a business Mobile App will do just that kind of subtle promotion," says, Elaine.
The Albrights point out that having powerful IPhones in their pockets these days, customers' expectations of its functions have come to be much more demanding compared to what they were in the past. In previous times, their tasks were simply confirming the time and date, checking their email, sending out text messages, or catching up with friends.
They go on to say, that consumers lives have taken on the fast track which has eternally changed their mode of functional operation. Now, when they resort to their mobile phone for that instant answer or solution when searched, that business' Mobile App accomplishes just that and enhances that particular business's Brand.
According to Think with Google, "We turn to our phones with intent and expect brands to deliver immediate answers. It's in these I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments that decisions are made and preferences are shaped."
Google says, "There are hundreds of these moments every day-- But then those other four moments -- the I-want-to-know moments, I-want-to-go moments, I-want-to-do moments, and I want-to-buy moments--are the ones that really matter. We call these 'micro-moments,' and they're game changers for both consumers and brands".
In their micro moments consumer journey, "they want things right and they want things right away. That's where the Mobile App opportunity takes immediate action as is shown in "21 Ways To Boost Your Business Profits Using Mobile, Video Marketing and Social Media Tools", http://www.boostyourbusinessprofitsusingmobilevideomarketingsocialmedia.com , says Elaine.
From a survey by Google in May 2015 they found, "In the I-want-to-know moment, 66% of smartphone users turn to their phones to look up something they saw in a TV commercial. In the I-want- to-go moments, 82% of smartphone users use a search engine when looking for a local business. In the I-want-to-do moments, 91% of smartphone users turn to their phones for ideas while doing a task. 100M+ hours of "how-to" content have been watched on YouTube so far this year. In the I-want-to-buy moments, 82% of smartphone users consult their phones while in a store deciding what to buy. 29% increase in mobile conversion rates in the past year."
With the above statistics, the Albrights point out that Mobile apps offer a huge opportunity to monetize one's business utilizing its features to effectively increase repeat business from current loyal customers, to gain new customers and to explode their business through surveys or contests which can virally share their business's app.
Elaine emphasizes that digital marketing is here to stay. It is the entrepreneurs who actively engage while the timing is right to implement the Mobile App's Revolution who will expand their profits to the next level. Businesses can be greatly monetized by utilizing both the Mobile App in conjunction with the business' QR Code to aggressively step out in front of their competition.
Some of the Mobile App features, but not limited to are:
o Engages Customers!
o GPS Directions and One Tap Calling to your business
o Business Information that you choose to display
o "PUSH" Notifications to send Discount Offers and Coupons to your customers that pop up on their phone when sent. These are unlimited and free to send
o Menus, Reservations and Tip Calculator
o Shopping Carts, Food Orders
o Loyalty Card Feature, rewards for loyal customers
o QR Code Coupon Feature to be scanned at restaurant or store for the customer to immediately redeem
o Viral Marketing built into the App, your business is on ITunes Apple Store and Android Google Play Store for Free Download for your customers and friends.
o Video Integration on the app
o Links to your Social Media accounts, FaceBook, Twitter, LinkedIn, Instagram, Pinterest
o Link to a Survey or Contest to promote a viral effect of new customers downloading your Mobile App
o Link to your Mobile FaceBook ad platform (if you have one). Can be exposed to all your clients
o And more ...
The Albrights state that businesses of all types can enjoy the benefit of the viral domino effect of advertising. As an example, some of the businesses that are taking advantage of this mode of advertising are Churches, Schools, Little League Teams, Soccer Teams, Restaurants, Bars, Car Washes, Professional Services, Car Dealerships, Fitness Centers, Golf Courses, other Sports & Entertainment and Realtors.
Although custom apps can cost over $10,000 to have developed, there are now alternative solutions available that allow for a more affordable Mobile App design ranging for a basic App for a Realtor currently starting at $494 and a basic Mobile App for a small business currently starts at $1495 through the Albrights' team. This pricing allows everyone to be in the prosperity game to reach new levels.
In this digital marketing era that we are in, it is crucial that businesses create a mobile visibility. There is no other option for Businesses planning to compete online, but to have mobile compatibility.
For further questions, Elaine can be reached by calling 1-916-501-1005.
About Marketing Mobile USA :
Elaine V. Albright is an Author, Teacher, Business Advisor and Speaker who helps both small and large businesses through sharing her 45 years experience and knowledge. She has been a Business Advisor both domestically and internationally to various businesses. They learn how to increase earnings to the next level through expanding their interactive target audience's buying behaviors.
David Albright's knowledge and expertise in writing and internet marketing has extensively helped establish company's Brands over the last 10 years. He has guided them to be successful in the methodology of the 21st Century digital marketing and advertising interactive techniques for accelerating profits.
Marketing Mobile USA
1 (916) 501-1005
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