Dog Vest Producer SJS Direct Launches Pet Safety Program To Coincide With Hunting Season
(EMAILWIRE.COM, August 15, 2015 ) Modesto, California -- SJS Direct manufacturers two of the highest grossing lines of Reflective dog vests on the market the SafetyPUP XD and SafetyPUP Urban. Geared toward rural and metropolitan pet owners respectively, both of these products are top sellers on retail sites like Amazon, and SJS Direct recognizes the importance of engaging their growing customer base by regularly providing pet safety information.
As hunting season approaches, SJS is planning a campaign to engage both existing and potential customers on the effectiveness of Hunting dog vests in preventing tragic accidents. "For canines in rural and semi-rural areas, the importance of a reliable reflective dog vest cannot be understated," explains Jubal McMillan, the VP of Product Development for SJS Direct.
"Study after study shows that reflective dog vests are one of the key measures in preventing hunting accidents involving canines," reports Shem Swerkes, VP of Marketing for SJS. "We built the SafetyPUP XD specifically for recreational hunters, and our awareness campaign will do much to show those who don't already using a reflective dog vest how important this product is in maximizing pet safety."
While the bulk of SafetyPUP sales come from Amazon, the awareness campaign will likely focus on social media. "We're trying to get the word out about pet safety to those who may or may not already be familiar with the SafetyPUP, and social media sites seem like a much more effective way to do that," says Swerkes.
The campaign will also educate consumers on features that can only be found on SafetyPUP dog vest offerings. "We've spent years now perfecting the design, and we're confident that we can show a definitive difference in both performance and reliability between the SafetyPUP and several other leading dog vest brands," concludes McMillan.
About SJS Direct
Based in Modesto, California, SJS Direct is dedicated to providing premium quality consumer products across a broad range of industries. Unlike many producers of commercial goods, SJS Direct does not concentrate on minimizing production costs to satisfy the lowest-price market, but is known for investing time and capital into product research, material engineering, and customer-requested feature development. As a result, SJS products offer superior craftsmanship, value, and utility than many brand name manufacturers while remaining competitively priced. SJS Direct manufactures and markets SafetyPUP brand reflective dog vests.
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