Dog Vest Company SJS Direct Plans Awareness Program As Sales Increase During Hunting Season
(EMAILWIRE.COM, August 14, 2015 ) Modesto, California -- SJS Direct, manufacturer of the popular SafetyPUP XD and SafetyPUP Urban Reflective dog vest lines, is mapping out the details of an awareness program aimed at pet safety as hunting season opens across the nation.
Recreational hunters abound throughout the eastern and mid-west states, and hunting season always brings about an increased demand in Dog reflective vests, as well as an increased risk to the well-being of pets in rural and semi-rural areas. In an effort to decrease the pet injuries associated with hunting season, the awareness campaign being planned by the executive team of SJS Direct could prove to be beneficial to both hunters and non-hunters alike.
"Our primary goal is always the safety of pets," pledges Stacy McIntosh, CEO of SJS Direct and Brand Manager of the SafetyPUP dog vest line. "The blaze orange color of the SafetyPUP XD has been shown again and again to improve the visibility profile of hunting canines, providing a dramatic increase in overall safety."
Getting the word out about the importance of utilizing reflective dog vests during hunting season is the chief goal of the awareness campaign, and the SafetyPUP team is planning to bring a significant number of resources to bear in an effort to broadcast that message. "We still encounter hunters and non-hunters who aren't educated on the importance of reflective pet apparel, and we're going to do everything we can to change that."
While SafetyPUP dog vests are presently available for sale from online retail portals like Amazon, the SJS team is planning on launching the awareness campaign via traditionally non-retail channels. "We find that using social media and direct mail is a far more effective way to reach pet owners who may not already be aware of the importance of reflective dog vests," explains Shem Swerkes, VP of Marketing for SJS Direct.
"We're still considering options on how to best share the details, but we're confident that our message will get through to pet owners across the country," concludes McIntosh.
About SJS Direct
Based in Modesto, California, SJS Direct is dedicated to providing premium quality consumer products across a broad range of industries. Unlike many producers of commercial goods, SJS Direct does not concentrate on minimizing production costs to satisfy the lowest-price market, but is known for investing time and capital into product research, material engineering, and customer-requested feature development. As a result, SJS products offer superior craftsmanship, value, and utility than many brand name manufacturers while remaining competitively priced. SJS Direct manufactures and markets SAFETYPUP brand reflective dog vests.
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