Toy Manufacturer Uses Water Balloons To Fight Child Illiteracy
(EMAILWIRE.COM, June 30, 2015 ) Clearwater, FL -- By now, consumers are familiar with the new wave of Water balloon toys that can fill and tie up to 148 water balloons in a minute. But one toy company is using the product's popularity to motivate kids to read and write more during the summer vacation.
"After sales of our Crazy Balloons took off on Amazon, I started receiving comments from moms saying they were using the toy to bribe' their kids to read and study," said Kamhi World CEO Jay Kamhi. "I immediately realized that we had the ability to inspire positive change and launched the Balloons For Literacy campaign."
The idea is simple: children read a book of their own choosing. They then write a short review about the book, or can even use their imagination to write a new story based on the characters. Parents can then submit their childrens writing via the Kamhi World Website. The Crazy Balloons team will read every submission to check for authenticity and if it is accepted they will send a reward letter back containing a one-time-use coupon for 15% off the product on Amazon.
"When a child submits a review to us, we don't care about spelling or grammar. The idea is just to get them reading and writing," said Kamhi.
Kamhi is hoping that he can inspire the magic of reading and writing in kids, and reduce the time they spend in front of a computer or tablet playing online games. "Water Balloons offer a healthy, non-virtual method of interaction between kids," Kamhi said. "But it's important that when the water balloon fight is over and everyone is soaked, that children have also developed their literacy skills with the same enthusiasm."
About Kamhi World
Kamhi World is a toy manufacturer founded in 2003 which creates fun toys and novelties such as Crazy Balloons
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