Houseware Producer Decides On Free Shipping
(EMAILWIRE.COM, June 01, 2015 ) Antioch, CA -- Steven Winata, Co-founder of RedLantana Houseware, got a surprise when he released his newest product on Amazon. Research and development for the project had been underway since last year. The new Silicone oven mitts officially became available Thursday, and orders immediately began to strain company inventories.
Immediate Discount Ineffective
Mr. Winata, houseware entrepreneur, downloadNo More Burns! Best oven mitts with extra long cotton lining for lower arm protection. and his wife, initially called the first-day response a fluke. But order volume remained high and unrelenting through the first few days following product release. Company officials scrambled to put their new gloves on sale at a 20% discount, available with discount code SOM20PRR, but the action failed to ease demand sufficiently to stem the surge on their supply chain. "We had hoped that putting out the clearance price would solve the problem," said Winata. "We soon realized that more drastic measures were needed."
Free Shipping Added to the Solution
Regardless of the 20% price reduction RedLantana implemented on its first lot of its newly designed Silicone Oven Mitts, company officials were still scrambling to make way for the next batch. The unique gloves went on sale Friday, at a price of $23.79 per pair before discount, and were expected to resume normal pricing soon. In order to expedite this quarter's sales projections, the company is now combining the advantage of receiving free shipping on all orders over $35, effective immediately. Only serious houseware enthusiasts are being encouraged to order, as the company is anticipating demand to possibly exceed supply during the sale period. The oven mitts are available on Amazon.
"In our haste to reduce our product's price and clear initial inventory, we failed to realize that it did not meet Amazon's free shipping threshold. We have now rectified the situation by informing customers they can order 2 units at the sale price to qualify for free shipping," said Winata, "unless they are an Amazon Prime member who qualifies for free 2-day shipping even when they only purchase 1 unit."
RedLantana is a premium brand of home and Kitchen products that focuses on bringing solutions to everyday challenges. Its collection of silicone product line has created a raving fan base who shares nothing but glowing reviews. Customers satisfaction is top priority and apparent throughout every aspect of the company. Its simple motto is: Happy Home, Happy Living!
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