CS Atheltic Gear Rolls Into Summer With A New Muscle Roller, Announces Launch Of Muscle Mower
(EMAILWIRE.COM, June 01, 2015 ) Lodi, WI -- CS Athletic Gear announced today the release of the first in a line of muscle massage rollers, the Muscle Mower.
Although the roller was named by the six year old winner of a local contest, CEO and owner of CS Athletic Gear, Cliff Arthur, says the name is an apt description for the deep tissue massage tool. "It literally feels as though the roller 'mows' right through the muscles," said Arthur. "The release is cathartic. My wife is constantly accusing me of drooling when I use it."
Entering into the muscle massage roller space with its own professional quality roller was a must for CS Athletic Gear. Therapeutic massaging used to be a luxury enjoyed by professional athletes and the wealthy, but not any more. Athletes and "weekend warriors" of all types are increasingly embracing the need for a full body massage tool to treat and recover sore muscles after strenuous activity.
For CS Athletic Gear, that is an exciting draw. "We already have people using our Muscle Mower in connection with many activities," explains Arthur. "Running, basketball, kettlebell, pilates, even a desk jockey who uses it to relax his back and restore blood flow to his legs. To be in that kind of space, to provide that kind of benefit to so many people, that is cool."
The Muscle Mower is a dual textured, EVA Foam Roller molded around sturdy PVC. That design is important for CS Athletic Gear, because the company wanted something that was both durable and lightweight. Providing the user with a body tool that was adaptable to individual needs was also of primary importance. Arthur believes that the dual textures accomplish just that, allowing the user to tailor the approach to each muscle. "The Muscle Mower," says Arthur, "is the perfect tool for CS Athletic to meet this growing demand for personal massage therapy."
About CS Athletic Gear
CS Athletic Gear is a brand of C&S Mercantile, a closely held Wisconsin, USA Company, and is dedicated to bringing athletes of all types the best in athletic support, recovery and training tools.
CS Athletic Gear
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