Reflective Dog Vest Company SJS Direct Announces Pet Appreciation Week Program For Urban Pet Owners
(EMAILWIRE.COM, May 30, 2015 ) Modesto, California -- Reflective dog vest manufacturer SJS Direct recently announced an awareness campaign aimed at educating urban pet owners on the many potential threats city dogs face. The campaign is scheduled to begin in the first week of May 2015, and will coincide with National Pet Appreciation week.
Urban canines contend with a wide range of hazards that suburban and rural pets are rarely forced to endure. Chief among these hazards is automobile traffic, but other potential dangers include toxins, rodents, and even other dogs. Armed with information on how to mitigate the dangers of urban pet owners, the SJS team is hard at work building a series of messages that they hope will resonate with metropolitan pet owners.
"Raising a dog in the city can be much more difficult and complicated than in the country," explains Stacy McIntosh, CEO of SJS Direct and brand manager for the SafetyPUP line of Dog vests. "Most rural pet owners give their dog free reign to bound through the yard or the countryside with little worry over what they might encounter," but urban dogs face a multitude of threats that can only be found in the city.
"Naturally, we're encouraging all urban pet owners to pick up a SafetyPUP Urban dog reflective vest," says Shem Swerkes, VP of Marketing for SJS. "The SafetyPUP offers a tremendous increase in visibility, which prevents a wide range of automobile mishaps, but it's also tough and durable enough to protect the average canine against a wide range of environmental hazards encountered in the city."
McIntosh explains that the SafetyPUP Urban "was specifically tailored for urban-based pet owners," unlike the original SafetyPUP XD which was designed to be a hunting dog vest. The new features on the SafetyPUP Urban include a strengthened Velcro closure, a utility strap at the dorsal seam, and a range of bright colors that greatly enhance visibility in metropolitan areas.
"We're looking forward to launching the campaign during Pet Appreciation Week," concludes Swerkes, "and we're hoping that urban pet owners across the country protect their pets by picking up a SafetyPUP Urban reflective dog vest.
About SJS Direct
Based in Modesto, California,SJS Direct is a new venture dedicated to providing premium quality consumer products across a broad range of industries. Unlike many producers of commercial goods, SJS Direct does not concentrate on minimizing production costs to satisfy the lowest-price market, but is known for investing time and capital into product research, material engineering, and customer-requested feature development. As a result, SJS products offer superior craftsmanship, value, and utility than many brand name manufacturers while remaining competitively priced. SJS Direct co markets Chicken dog treats and produces dog reflective apparel.
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