SafetyPUP Dog Treats Achieve Best Seller Rank From Web Shoppers
(EMAILWIRE.COM, March 13, 2015 ) Modesto, California -- The upward trend in popularity of Dog treats made in the USA only has been increasing since 2007, thanks largely to growing evidence from the US Food and Drug Administration that imported treats are potentially harmful. As stated on the FDA website, "[the] FDA has become aware of an increasing number of illnesses in pets associated with the consumption of jerky pet treatsMost of the reports involve jerky products sourced from China."
By identifying the changes in the market and the mounting desire among health-conscious pet owners for safe and healthy USA made dog treats, California-based SJS Direct, the producer of the SafetyPUP XD reflective dog vest, has enjoyed a highly successful launch of their flagship pet snack product. In fact, SafetyPUP dog treats recently received the #1 Best Seller Rank from Internet megastore Amazon.com.
Stacy McIntosh, CEO of SJS Direct and Project Leader for the SafetyPUP brand, explains why the new snacks have jumped up in popularity so quickly: "We know that SafetyPUP shoppers are already seriously invested in the health and safety of their pets." Recent sales totals place the SafetyPUP XD well above the competition, which, says McIntosh, "proves the commitment our shoppers have to pet safety."
By releasing a line of dog treats that are made in the USA only, and that contain no added filler or dangerous chemicals, "SafetyPUP is providing the same level of concern for pet wellness into the dog treat market," explains McIntosh. "We think pet wellness is important, and judging from the popularity of our new treats, we think it's clear that our shoppers feel the same."
The SJS team is building on the leap in popularity associated with the Amazon #1 Best Seller Rank by considering an expansion of the SafetyPUP dog treat line. "We're glad that our customers have supported us, and we're going to continue providing superior USA made dog treats as long as our customers ask for them," concludes McIntosh.
About SJS Direct
Based in Modesto, California,SJS Direct is a new venture dedicated to providing premium quality consumer products across a broad range of industries. Unlike many producers of commercial goods, SJS Direct does not concentrate on minimizing production costs to satisfy the lowest-price market, but is known for investing time and capital into product research, material engineering, and customer-requested feature development. As a result, SJS products offer superior craftsmanship, value, and utility than many brand name manufacturers while remaining competitively priced. SJS Direct co markets Chicken dog treats and produces dog reflective apparel.
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