Online Gaming Companies Consider South Africa as New Lucrative Market
(EMAILWIRE.COM, March 26, 2015 ) New York, NY -- According to PricewaterhouseCooper (PwC) South Africa, the increasing accessibility of the Internet in the South African population driven by demand by younger consumers is triggering this growth spurt.
Mobile Gaming Expansion
The South African media market is particularly benefitting from the expansion of the mobile gaming, with an annual growth rate pegged at 9.1 percent compared to a measly 3.9 percent for television.
PwC South Africa believes that mobile gaming in the country would soon overtake Mobile Gambling platform console gaming in market value three years from now.
South Africa is the biggest economy in the region, and the middle-class segment has grown particularly well in the past few years. With many South Africans having more disposable income, sales of digital products and services like smartphones, tablets, and online video games have also been boosted.
According to PWC South Africa, consumer spending on online games in the country is forecasted to go past the 3.6 billion Rands mark by 2018.
Teenagers are not the only ones driving this remarkable expansion, as more adults are also using their mobile devices to play casino games like poker and baccarat online.
White Lable Casino (http://www.whitelablecasino.com) a top website that discusses trending topics in gambling including online poker, agrees that South Africa is one important market for online casino companies.
Mobile Gambling Growth
The country has been a powerhouse in the gambling industry, with its land-based casinos a hit among adult South Africans. In 2012, brick and mortar casinos posted combined revenue of more than 16 billion Rands.
And South Africans continue to show how much they love to gamble, with licensed online gaming operators noting that there is a substantial increase in the number of players who play casino games online. These players are now using their smartphones and tablets to place their bets and win in various online casinos.
There are some major online gambling companies that have taken notice of the emerging market that is South Africa, rolling out specialized sites or apps specially designed for the South African gamer. These apps provide a lot of convenience to South Africans as they can play anywhere as long as they have their mobile devices like smartphones and tablets, and an Internet connection.
The growth of the mobile gambling industry in South Africa can also be credited with the increase in smartphone ownership in the country. Mobile phone usage in South Africa has more than doubled since 2013, and now almost everyone in the country has a smart phone.
Furthermore, Internet access has also become cheaper for the average South African. This has led to Internet access rates expanding by a phenomenal 20 percent per annum.
With all of these factors fueling the demand for online games in South Africa, it is only practical for online casino companies to focus their efforts on this growing market. The South African market promises to be a huge goldmine for online casino firms.
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