The Anchor Brand Announces Facebook Discount Campaign Period To Be Extended
(EMAILWIRE.COM, February 19, 2015 ) Sydney, New South Wales -- The Facebook campaign, primarily targeting snowboarding, skiing and adrenalin sports enthusiasts, was originally intended to end on Tuesday February 17th. Due to its success however, The Anchor team have announced its extension to Sunday February 22nd.
Stu McLaughlin, Co-Founder of The Anchor explains. "We've been so blown away by the success of this promotion that we made the decision to increase the promotional stock available, and extend the activity as far as we are able. It's been amazing that we've managed to connect with so many people, but we must end this Friday to ensure we don't completely sell out of product during such a deep discount."
The discount campaign was the start of The Anchor brand's aggressive promotional launch strategy. To date it has focused on targeting snow sports enthusiasts who wish to capture their own image as part of their footage. The Anchor brand team now plan to extend this targeting outside of simply snow sports, and into the wider arena of adrenalin sports.
"Although winter sports are the immediate focus, our goal is to start to connect with other adrenalin sports including skateboarding, surfing, mountain biking along with many other outdoor sports. The product fulfils the role of being able to capture the rider in the heart of action, no matter what the sport, so these are absolutely the right territories for us to play in." Stu McLaughlin concludes.
About The Facebook Offer
Shoppers can redeem the 40% discount off The Anchors burnt orange coloured monopods until midnight on Sunday February 22nd. The offer can be redeemed by anyone visiting the Anchor brand's Amazon.com listing and entering code POWDER15 at check-out.
About The Anchor Company
The Anchor Company produces and sells rugged, lightweight monopods. The Anchor monopod range is currently On sale exclusively at Amazon.com.
The Anchor Company
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