Survival Samurai Begins Marketing On Facebook For New 2015 Camo Balaclava Launch
(EMAILWIRE.COM, January 13, 2015 ) New York, New York -- Survival Samurai's Facebook fanpage was created over a month ago back in early December 2014 but has been lying dormant ever since. However, things may soon change now that their camo balaclava is ready to go to market.
"This is all a part of the plan," says CEO Andrew Mitchell, "It's a no brainer that to grow a successful business globally, focusing time and resources on social media platforms like Facebook are an absolute must."
Facebook is the first major social platform Survival Samurai plans to focus on when launching their all weather camo balaclava and for good reason:
Worldwide, there are over 1.35 billion monthly active Facebook users, while an astounding 864 million of these people login daily (Source: Facebook as of 10/28/14). Not to mention, one in five page views in the United States occurs on Facebook. (Source: Infodocket 2012)
"With the camo balaclava launch, it's important to us to be able to speak directly to our first fans," says Mitchell, "so we can find out how we can continue to improve our products and provide more value to the community. Plus, Facebook has more of a personal touch."
Businesses and marketers from all over the world have certainly taken notice of Facebook's continuous growth year over year since it's inception back in 2004. In fact, 42% of marketers report that Facebook is critical or important to their business (Source: State of Inbound Marketing 2012).
Utilizing fan pages on Facebook correctly can dramatically increase customer interaction with their brands and in real time. Engaged fans typically Like, Share, and Comment on content posted by the fan page, which can then create a "going viral" effect. By delivering consistent value, fans are able to build trust with brands faster than ever before and are much more likely to turn into customers down the road. Developing a loyal social media fan base can be critical for long-term growth.
29.7% of Facebook users are between the ages of 25-34 (Source: Emarketer 2012) and Survival Samurai says this range perfect: it's their prime target demographic.
Facebook also has an SEO aspect that helps improve search engine optimization and rankings on platforms such as Google and Yahoo. People are much more likely to find a particular website or brand in the search engines if the company has a strong Facebook presence.
Mitchell plans on running aggressive promotions on their Facebook fan page during the launch phase of the camo balaclava.
About Survival Samurai
Survival Samurai specializes in the production of clothing, apparel, and accessories for a variety of sport lovers and outdoor enthusiasts. They Pride themselves on premium quality products with better functionality and sleeker designs all backed by excellent customer service. Sworn by the Way of the Warrior, Survival Samurai honors the 7 Warrior Pillars of Conduct.
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