Customer Tailored Design Set Great Gear's New Innovative Infuser Water Bottles Beyond The Pack

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20 Jan 2015

(EMAILWIRE.COM, January 20, 2015 ) Greenwood Village, Colorado -- Infused water is pure water mixed with the flavors, vitamins and mineral benefits of fresh fruits, herbs, and vegetables. Infused water was been popular over the last several years in spas, hotels, and in homes, often being created in simple mason jars or pitchers.

But infused water has a long history and the origins may come from the Spanish tradition of aguas frescas (Spanish for "fresh waters") Aguas frescas are a distinct combination of fruits, cereals, flowers, or seeds blended with natural sugars and water to make light non-alcoholic beverages. They are today very popular in Mexico, Central America, the Caribbean, and the United States.

Infused water products as a new product category have recently arrived in the marketplace. Great Gear's customer and product research into this new market and it's origins led to some interesting innovations when releasing the infuser water product line.

Design is an important element of innovation that is often overlooked. Comprehending the user's needs, anticipating their future requirements and guaranteeing they have greater and much deeper satisfaction is the key to great customer experience and sustainable profitability. In a new market with new products and new customer experiences being created, innovation is an important way to build on customer likes, dislikes and desires, and improve.

Mark Hoffman, Co-Founder of Great Gear says, " Good design takes the user's requirements and shapes the product taking into account what is affordable, useful, accessible and provides pleasure. By developing something that combines these elements, your products give continuing satisfaction."

Great Gear took these principles and desires to heart in creating the latest line of infuser water products.

Some of the infuser water bottle design and innovative features include:

Locking lid.
Customer's number one complaint of most infuser water bottles and water bottle products is that they leak. Great Gear's material design uses BPA Free Tritan material which is very durable. The design includes a locking lid that ensures a tight seal that will not leak. Another customer need was a lid that would not open unexpectedly or accidentaly. The locking lid secures the bottle from opening accidentally when in transport in a bag, purse or on the go.

Double filtration system.
Users of infuser water products surveyed said that infuser water bottles baskets don't allow enough space for a good quantity of ingredients or large pieces allowing for easy preparation and stronger infusions to be created. Great Gear's bottle incorporates a second filtering screen combined with an infusion basket to solve these problems. The double infusion filter system allows for ingredients to be placed directly in the bottle, into the basket or both at the same time. This allows for space to put large amounts of ingredients into the bottle, easier preparation, and the benefit of displaying the ingredients as food art. Customer's are also more satisfied with the artistic look of fruit and ingredients directly in the bottle, reminiscent of the artisan quality of infusing water in a mason jar, carafe, or other glass containers.

Flip-top sports drinking spout.
Customer's of early products in the market report that its not easy to drink from an open bottle, and they prefer drinking spouts or straws. The Great Gear bottle incorporated a flip top lid design with a sports spout design making drinking easy while drinking on the go in sports, driving, or during activities.

Finger Grips.
Easy to use finger grips are a practical design enhancement to allow for easy handling and being non-slip during exercise, driving, outdoors, running, or the gym.

Carrying Ring.
A carrying ring can be used to hang a strap or carabineer, allowing for the bottle to be easily and comfortably transported.

Good design differentiates a product or service, turning insights into customer preference. Properly applied, design can give products market advantage, help command a premium price, gain market share and reduce manufacturing costs.

Great Gear team is always available to discuss design considerations and challenges and the expression of design in these products.

The infuser water bottles are available on the Great Gear website and on Amazon: http://www.amazon.com/Great-Gear-infuser-water-bottle/dp/B00NAL3BOS

About Great Gear

Great Gear are the manufacturers of one of the best selling infusion water bottles on Amazon (http://www.amazon.com/Great-Gear-fruit-infusion-water-bottle/dp/B00NAL3BOS) and other lifestyle products. A family owned business since 2008, Great Gear takes great pride in producing great products that will encourage a healthy and active lifestyle.

Great Gear

Dan Dudley

303-721-8520

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