USA Made Dog Treats Now Offered By The Makers Of The SafetyPUP Dog Vest
(EMAILWIRE.COM, December 19, 2014 ) Modesto, California -- SJS Direct, a pet and consumer products company located in the heart of the California agricultural nexus, has forged a new co-branding alliance with nationally recognized dog treat company KONA'S CHIPS in an effort to bring healthy and all-natural dog treats made in the USA to a growing customer base.
"Sales so far have exceeded expectations, and we're honestly not surprised," reports the CEO of SJS Direct, Stacy McIntosh. "We expected our customers to jump at Healthy dog treats , and we knew that launching our all-natural dog treats a few weeks before the Holidays would give our shoppers the opportunity to give them a try." Present sales are already surpassing previous predictions made by SJS leadership in the lead up to launching the KONA's CHIPS co-branded chicken dog treats, and all indications are that post-holiday sales will continue climbing into 2015.
According to the SJS team, the overwhelming success of USA made dog treats is a reflection of increasingly selective pet owners. "KONA'S CHIPS are much higher quality than the great majority of imported dog treats and chews pet owners can presently buy," says Shem Swerkes, the VP of Marketing at SJS Direct. "Judging from the popularity of our SafetyPUP dog vest, we know that our customers are far and away more interested in purchasing quality products and ensuring the health and safety of their pets than in saving a few pennies," which means SJS is a perfect match for KONA'S CHIPS dog treats.
There is one additional aspect of KONA's CHIPS dog treats that SJS believes will convince shoppers to give them a try. "These dog treats are made in the USA only, something that's rare in this industry," explains Jubal McMillan, VP of Product Development for SJS. "USA made dog treats are harder to find than you might think most dog treats are imported." The benefit of purchasing dog treats made in the USA goes beyond supporting local growers, continues McMillan: "By offering USA made dog treats that adhere to FDA restrictions on ingredients and preparation, we can be confident that our shoppers really are receiving the best possible product."
All KONA's CHIPS dog treats are made in the USA, only from locally grown poultry, and without added ingredients shipping in from overseas. "We predicted that SafetyPUP customers would appreciate our insistence on top quality dog treats, and so far that has been true," concludes McIntosh.
About SJS Direct
Based in Modesto, California,SJS Direct is a new venture dedicated to providing premium quality consumer products across a broad range of industries. Unlike many producers of commercial goods, SJS Direct does not concentrate on minimizing production costs to satisfy the lowest-price market, but is known for investing time and capital into product research, material engineering, and customer-requested feature development. As a result, SJS products offer superior craftsmanship, value, and utility than many brand name manufacturers while remaining competitively priced. SJS Direct carries the SafetyPUP XD brand, Kona's Chips as well as the Solario brand.
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