New Company Emphasizes Value In Its Product Mix
(EMAILWIRE.COM, December 01, 2014 ) Littleton, Colorado -- SureShire Products, founded in May of 2014, has a customer-orientation that may be unique - and certainly welcomed by consumers.
SureShire Products searches worldwide to find products that deliver real value to consumers. Value, as defined by SureShire CEO, Martin Jelsema, means, "products that truly serve our customer base, are of high quality and can be sold for a competitive price. That means our products are utilitarian, durable and affordable. It all begins with determining if a particular market segment is being well served presently."
SureShire does a great deal of research in the beginning. Their main approach is to go to Amazon and analyze the ratings, reviews and remarks people post on product sales pages of those competing in specific product types. They determine what is lacking, what is indespensible, what attributes are nice to have. Then they rank the most desirable attributes and specify them into new products.
Their first product offering from SureShire is the LUGalong Camera Bag for dslr cameras. "We researched the market to determine what dslr owners wanted and expected from their camera case, said Jelsema, "and determined the LUGalong bag had to be protective, convenient, flexible and durable. So that is exactly what we asked our supplier to provide."
Jelsema claims this is a different approach to product design and marketing in that attributes most desired by customers are the first consideration. Very often, products are designed to accomodate the designer's concept rather than the consumer's needs. Also, cost of manufacture can be a driving force in product design and ultimate cost.
By setting specs based on consumer needs, SureShire keeps consumer utility a top priority. Next, they search out manufacturers who can meet the specs at a reasonable cost. Only then will SureShire introduce a new product. and why they release one product at a time. SureShire markets their products through Amazon.
SureShire is confident that the LUGalong dslr Camera Bag meets consumer expectations, and at a price any dslr owner would consider affordable.
Additional products will follow utilizing the same philosophy. That is why SureShire Products has adopted the tagline, "Products for Folks Who Value Value".
About SureShire Products
A new consumer products company markets items "for folks who value value". SureShire Products announced their first product, the LUGalong dslr Camera Bag based upon the attributes photographers said they desired most: protection, convenience, flexibility and durability.
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