BOX4BLOX Cleans Up With A 2014 Santa's Choice Toy Award

(EMAILWIRE.COM, December 11, 2014 ) Satellite Beach, Florida -- Since its humble beginnings in a Danish workshop, plastic building blocks have been the consummate child's toy, encouraging creativity and interaction in generations of kids for over 50 years. Unfortunately, over this same period these colorful interlocking plastic bricks, with their penchant for ending up spread all over the floor and making a mess, have also been the bane of Moms and Dads everywhere.

Invented by a mom and dad with four kids, the BOX4BLOX   Toy Storage Idea For LEGO Ideal Solution For Organizing Legos - Watch How To Use BOX4BLOX Video NOW works by using the same sorting principle as a coin sorter, grades the different sized brick elements, through a series of grids, so they end up in a tray with similar sized bricks. With all the bricks easily found from the individual trays, with all those hard-to-find bits and pieces ending up in the bottom tray, it effectively eliminates the need to tip everything all over the floor.

It was these very qualities that appealed most to the product reviewers, when the BOX4BLOX was recently voted winner of a toy award, in this month's popular Santa Choice Awards, with the reviewers only concern being, was it really a gift for the kids, or was it more for the Moms and Dads.

The Santa Choice Awards program is focused on reviewing products that would make great gift ideas for all members of the family, from babies through to grandparents. In the toy category, each product is reviewed by a team of product experts, including age appropriate testers and a team of PR and marketing professionals judging each toy on: durability; product design and functionality; educational value and play value.

The program co-coordinator and Santa Choice Awards co-founder, Jeanne Murphy, as a parent herself, was especially impressed with the BOX4BLOX . "I'd hate to think of the number of times in my life time that I have had to retrieve a piece of Legos out of the vacuum cleaner dust bag, or stood on that sharp piece left on the floor. The BOX4BLOX has to be one of the best examples of, "the simple ideas being the best ideas" I have ever seen", she says.

"However, what I really love most about this particular product", she adds, "is that this is a great success story for the inventors. The way they have structured their business online really does epitomize the changing way in which the Internet and companies like Amazon are helping small businesses like this grow, both here in the United States and internationally."

About Simplastix Innovations Ltd

Simplastix Innovations Ltd is a New Zealand based company, which is owned and operated by the inventors of the BOX4BLOX, an innovative storage solution for organizing children's plastic interlocking bricks like Legos. The BOX4BLOX is manufactured in the United States, where it is sold exclusively online via their web site BOX4BLOX and Amazon.com

Simplastix Innovations Ltd

US Media Contact - Brenda K Williams

321-6108386

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