Panther Creek Trading Company Turns To Its Customer Base For Product Development.
(EMAILWIRE.COM, October 26, 2014 ) Secor, IL -- As the world of high-tech digital devices and accessories continues to evolve, the questions that Panther Creek Trading Company continually asks itself are: "What will our customers want next?" and "What accessory will our customers be looking for to support the latest High-tech release?"
To answer these questions there are a lot of avenues to pursue and a lot of research to be done. Many large corporations build their entire business model around answering these questions in the form of "market research", providing retailers, wholesalers, manufacturers and product development companies a ton of data and, hopefully, the best direction to turn for their next product and/or line of products. Depending on the approach and the techniques used, the results delivered from these companies can vary from very revealing' and right-on-target' to very misleading' and misdirected'. And when these results are applied to product development or a marketing campaign, the bottom line of the businesses seeking direction can be impacted very favorably, or just the opposite.
Panther Creek Trading Company has decided to take a different approach to finding accurate answers to the leading questions above. It has decided to collaborate with its customer base using a very direct approach - by asking its customers what they want.
"This may seem very rudimentary," says Bob Miller, co-owner of Panther Creek Trading Co., "but it works. And in addition to that, our customers seem to love being part of the development team' and part of the decision making. They seem to really take ownership in being part of our strategic development!"
This type of close collaboration with its customer base is not a new thing for Panther Creek Trading Company. The company has always been very proactive in bringing their customers into a close partnership. Emails, phone calls, getting to know customers on a personal basis, etc. is all part of it. Frank Cameron, director of Customer Relations for the company says "This approach is very time consuming but also very rewarding. It pays great dividends in the long run!"
Panther Creek Trading Company is currently in the process of developing another survey and telephone campaign to determine its next product launch in their line of Portable power banks for charging digital devices.
About Panther Creek Trading Co.
Panther Creek Trading Co. is an Illinois Corporation based in Secor, Illinois. Incorporated in 2012, Panther Creek has defined the specs and arranged production for a very powerful, fast and sophisticated mobile battery pack for recharging cell phones (http://www.amazon.com/cell phone) and most mobile devices.
Panther Creek Trading Co.
Bob Miller @going2012
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