Customer Outreach Program Successful For Solar Phone Charger Manufacturer
(EMAILWIRE.COM, October 26, 2014 ) Modesto, California -- The newly launched Solario Solar phone charger , produced and distributed by California-based SJS Direct, recently implemented a customer outreach program for new purchasers. The goal of the outreach program was to provide new buyers of the Solario solar power bank and cell phone charger with valuable information on the Solario while gathering feedback and suggestions that the Solario design team could use to make the product even better.
By all metrics, the program was an astounding success. Shem Swerkes, VP of Marketing for SJS Direct and the head of the creative team for the Solario line of solar cell phone charger offers insight into why the customer outreach program was so successful: "After the launch of the Solario, we noticed a handful of customers all reporting the same kinds of issues with their new phone chargers. One of the great things about this outreach program was that it gave us the opportunity to educate our new Solario owners on proper usage parameters, and we've since seen a sharp decline in issues reported."
In addition to offering new buyers helpful tips on how to get the most out of their Solario portable phone charger, the outreach program allowed the Solario design team to find out precisely what shoppers think of this new product. "This program also gives us the ability to gather information about the Solario power charger directly from users," continues Swerkes. "What they like, what they don't like, features they'd like to see in the future, that kind of thing. This kind of feedback is invaluable, and we've already handed off a list of suggestions to the design team, so we expect to see these features implemented in the near feature."
It's not every day that customers can tell companies how to make products, but this type of customer outreach program allows exactly that. "It's exciting to interface directly with our buyers and find out how they use the Solario solar phone charger," says Stacy McIntosh, CEO of SJS Direct. "I'm consistently amazed at how many people use our product in such diverse ways. Hunters, campers, jet-skiers, and beachcombers are common, but we've even heard from a few habitual shoppers. It's wonderful that the Solario can provide so much utility to so many different kinds of people."
The program has been so successful that SJS is making it a permanent policy to reach out to new buyers of the Solario solar phone charger, and the executive team is now gearing up to implement similar programs with other types of products. "With all the positive feedback we've seen on the Solario phone charger, we're definitely going to start doing the same thing with some of our other product lines," says McIntosh.
About SJS Direct
Based in Modesto, California,SJS Direct is a new venture dedicated to providing premium quality consumer products across a broad range of industries. Unlike many producers of commercial goods, SJS Direct does not concentrate on minimizing production costs to satisfy the lowest-price market, but is known for investing time and capital into product research, material engineering, and customer-requested feature development. As a result, SJS products offer superior craftsmanship, value, and utility than many brand name manufacturers while remaining competitively priced. SJS Direct carries the SafetyPUP XD brand as well as the Solario brand.
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