SJS Announces Improved Fabric On SafetyPUP Reflective Dog Vest Line

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14 Aug 2014

(EMAILWIRE.COM, August 15, 2014 ) Modesto, California -- SJS Direct, the company behind the popular SafetyPUP XD reflective dog vest, announced last Thursday that customers should expect improvements in form and functionality heading into hunting season.

Stacy McIntosh, CEO of SJS Direct and project lead for the SafetyPUP XD reflective dog vest, shares her thoughts regarding what SafetyPUP buyers should expect: "One of the most common complaints we've encountered from Hunting dog vest buyers is a lack of durability, SafetyPUP XD Dog Reflective Vest and Hunting Dog Vest so when we engineered the new SafetyPUP XD, our primary goal was to create a durable frame that stands up to rugged use in outdoor environments."

The SafetyPUP XD is clearly crafted from stronger materials than the average dog vest. Unlike most manufacturers, SJS has opted for a dual layer fabric with a higher thread count. "We're using 300D Oxford Weave fabric as opposed to the industry standard single-ply nylon," continues McIntosh. "A higher thread count increases resilience and abrasion resistance without adding significant weight, which means the new SafetyPUP XD will absorb much more punishment than most other brands."

It turns out that a dual-layer design doesn't just provide increased garment strength. By applying a different finish to the inner and outer fabric layers, the SafetyPUP provides additional enhancements that pets owners are sure to appreciate. "We've added a water resistant finish to the exterior, while the interior is kept soft and smooth to prevent chafing or irritation. We're betting dogs will love the new SafetyPUP at least as much as their owners."

Even will all these new improvements, SJS Direct reaffirms that the primary purpose of the SafetyPUP XD reflective vest for dogs is to provide superior visibility in low light conditions. "We've found that the new fabric actually improves visibility at night in urban or outdoor areas. The reflective piping is clearer and more pronounced, ensuring a bright and clear visibility profile that works to protects both pets and pet owners."

SJS has already shipped out the first batch of SafetyPUP XD reflective dog vests in anticipation of increased orders as hunting season approaches. "We have an increasing number of suburban households that use a SafetyPUP for their nightly walks, but hunters are still one of our most consistent markets. The great thing about the new SafetyPUP dog vest is that it's ideal for year round use, inside and out, so it should make all of our shoppers happy."

About SJS Direct

Based in Modesto, California, SJS Direct is a new venture dedicated to providing premium quality consumer products across a broad range of industries. Unlike many producers of commercial goods, SJS Direct does not concentrate on minimizing production costs to satisfy the lowest-price market, but is known for investing time and capital into product research, material engineering, and customer-requested feature development. As a result, SJS products offer superior craftsmanship, value, and utility than many brand name manufacturers while remaining competitively priced.

SJS Direct

Stacy McIntosh

2094995728

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