(EMAILWIRE.COM, March 05, 2014 ) Washington , DC -- Early first quarter calculations recently revealed by the Sophie Knows Brand indicated that their product, the "Remarkably Accurate Extra Sensitive Early Pregnancy Midstream Tests (Hcg)", has slowly started to take a small share out of the massive online At home pregnancy test market which, for years, has been dominatedJust A Better Online Pregnancy Test by the 'big brand' competition. Surveys have indicated that many women feel disconnected, confused, and disenchanted by many of the 'true' and 'blue' pregnancy test conception systems offered by the 'big pharma' conglomerates.
The challenges of the Sophie Knows Brand were not only to offer a viable alternative conception indicator, but to provide a superior, fulfilling, and compassionate user experience which would stand above the the clinical stigmas and in-sensitivities which are most noted in the reviews of the 'true' base alternatives. As noted in an earlier press release, "The mission of the Sophie Knows Brand in developing the early detection pregnancy test was fueled by the in-compassionate in-sensitivities rendered by users of many of the top selling brands of at home pregnancy tests. With the strictest quality assurance guidelines at the manufacturing level, and real compassionate guidelines at the user end level, the Sophie Knows brand hopes that their conception indicator will fill a much needed void in the pregnancy test online catalog."
With their mission in place, and their Positive pregnancy test finally developed and listed on Amazon, the marketing challenges and getting the Sophie Knows Pregnancy Test out in front of the women needing a conception indicator has been a tenuous and brutal. Big brand pharma annually dedicate millions of dollars to their advertising budgets and subsequently have the ability to not only saturate the paid advertising venue, but also the ability to hyper inflate their organic search viability by manipulating back links and other criteria utilized search engine algorithms. To penetrate this gauntlet of 'big brand' domination, Sophie Knows is pursuing a more creative marketing campaign including social media. Social engagement has shown significant results as a means of developing a brand presence in the online pregnancy test market.
As sales increase, more positive reviews are posted, and more revenue becomes available for paid advertising, the Sophie Knows Brand plans to scale their Facebook advertising to reach the vast amount of women seeking a better online pregnancy test.
About Sophie Knows
The Sophie Knows brand was founded on the premise that vital details on otherwise clinical and many times life changing information can be brought down to a personal and compassionate level. Soon to be expanding to other products, the Remarkably Accurate Extra Sensitive Early Pregnancy Midstream Tests is the brand launch product to be offered and marketed on many platforms including Amazon and Facebook.
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